Celebrating the diverse achievements of UO students and the wraparound support services that help them to succeed.
Wings of Achievement
Figma, Adobe Photoshop and Illustrator, Drupal
Launched April 2024
Lead Designer
Many UO students weren’t aware of the full range of wraparound support services available to them, resources that often aid in ensuring they ultimately graduate on time and feel supported.
The Wings of Achievement campaign needed to:
Increase visibility of UO’s support programs
Reframe what “success” looks like
Drive engagement through peer-centered storytelling
The Challenge
As the lead designer, I:
Developed the campaign’s creative direction.
Designed all core assets across social, web and digital signage.
Ensured accessibility and brand alignment across formats.
To maximize student engagement, we built a cohesive multi-channel campaign delivered across web, social, digital signage, and internal communications.
Design in action
Digital display template created to highlight the nine students.
Outcomes and Impact
unique visits to the campaign microsite
2,700
total engagements on Instagram
1,365
total screens around campus featured students