University of Oregon’s beloved mascot, The Duck, needs his car wrap refreshed and more brand forward.
The Duck’s Car
Adobe Photoshop and Illustrator
July 2025
Lead Designer
With athletics, admissions, and community events increasing UO’s visibility, our team was asked to transform a university-owned vehicle into a bold, mobile brand statement.
The design needed to:
Reflect the spirit and pride of The Duck
Follow strict brand guidelines
Maintain clarity and impact at full vehicle scale
The Challenge
As the lead designer, I:
Designed a full vehicle wrap using Duck imagery and UO brand elements.
Coordinated file setup and scaling, ensuring there is vendor-ready output.
Collaborated with UO Athletics to finalize the design.
As part of a partnership, Toyota’s logo was integrated into all vehicle views in a clean, balanced way that maintained overall brand consistency.
Key Features:
Eye-catching gradient in official UO green and yellow
Updated Duck imagery reflecting brand costume updates
Toyota logo placement required on all sides
Strategic layout for clarity in motion and at events