Design of a visual identity for the Center for Biomedical Data Science (CBDS), a new research collaboration between the University of Oregon and Oregon Health & Science University.
The Center for Biomedical Data Science
Adobe Illustrator
Lead Brand Designer
April 2025 - July 2025
CBDS is a cross-institutional research center uniting the University of Oregon and OHSU to advance biomedical data science. With a launch planned for Fall 2025 and a permanent home in Knight Campus Building 2 in 2026, the center needed a visual identity to represent its collaborative, inclusive, and future-focused mission.
I was asked to develop a mark that:
Could be used on a variety of collateral
Avoided favoring one institution or research area
Reflected core values like innovation, inclusivity, and collaboration
Balanced biology with data themes
The Challenge
As the brand designer, I:
Selected a core brand color from each institution to reflect shared ownership and visual balance.
Chose a modern, science-forward typeface to convey innovation and academic credibility.
Crafted an abstract, modular mark to symbolize biology, data, and discovery.
A modern, modular mark inspired by abstract DNA structures symbolizes the intersection of biology and machine learning..
Key Features:
Institutional tagline unifies both universities while avoiding over-reliance on either
Optimized for small-scale applications like presentations and print collateral
Design in action
Outcomes and Impact
"These look AMAZING. Your team has done a phenomenal job, and it has been such a pleasure working with you. You really did an amazing job taking our (vague) ideas and making something that really conveys our vision."