Immersive augmented reality experience developed in partnership with the Oregon Department of Fish and Wildlife to educate visitors about Oregon’s marine reserves through Snapchat Lens Studio.
Beneath the Surface
Miro, Meshy, Adobe Photoshop and Illustrator, Lens Studio
Student Creative Director
June 2025
Many visitors to Oregon’s marine reserves interact only with the surface, unaware of the critical species, habitats, and conservation efforts below.
We were tasked with creating an experience that:
Delivered on-site education
Engaged audiences ranging from school groups to casual beachgoers
Used immersive storytelling to foster emotional connection to marine life
The Challenge
As the student creative director, I:
Led the project’s visual direction and storytelling arc.
Collaborated with graduate and doctoral students across design, developers, and research.
Developed the project’s promotional strategy, including signage, outreach, and award submissions.
Patch-style logo designed to align with the Oregon Marine Reserves system while branding the Otter Rock AR experience as a distinct, place-based activation.
Visitors at Otter Rock scan a QR code to launch Beneath the Surface, an immersive AR lens built in Snapchat Lens Studio. Designed for both mobile WebAR and Spectacles, the experience reveals animated marine species like kelp forests, sea stars, and harbor seals, layered directly over the real-world coastline.
Key Features:
Cross-platform activation via mobile and Spectacles
Site-specific marine animations with tap-to-learn interaction
Experience tailored to Otter Rock’s ecosystem and audience
Design in action
Outcomes and Impact
Launching on-site at Otter Rock in Summer 2025
Submitted to the 2025 Auggie Awards (Societal Impact category)
First AR experience built for Oregon’s Marine Reserves